About Us

We Invest in the Future!

In 2015, the founder Alex created Kawayuii Holdings with [China-Japan Friendship Scholarship] and a partial loan. and named it Kawayuii with the combination of China and Japan as the symbolic meaning. (Kawayuii means the union of China and Japan in Chinese characters)
We adhere to the investment philosophy of friendship・mutual benefit・win-win, and focus on investing in projects that combine China and Japan. Whether it is a Japanese product entering China or a Chinese student starting a business in Japan.
We believe that the business combination between China and Japan will create infinite possibilities.
We invest in early stage and want to help startup teams through the 0 to 1 stage by providing all kinds of startup help and advice (if the founding team needs it).
Mostly, we prefer to treat this investment as a scholarship as well, encouraging challengers who are brave enough to change the world. Just like founder Alex received in 2015.